Augmented Reality & Virtual Reality

Augmented Reality

With Augmented Reality (AR), computer-generated images are shown as an additional layer over the real world. Augmented literally means ‘enhanced’, in other words you add digital content to reality. For example, you can view a virtual table and determine before purchasing it whether it fits in your house. This can be done in two ways: by looking at the screen of a smartphone or tablet on which an app combines live camera imagery with added AR elements, or with special goggles that project AR elements in front of your eyes.

AR is great for fantastic games! For example, in a restaurant you point your smartphone at a placemat, after which virtual characters stand up on the table and start walking around. Or a coloring page comes to life with the same colors you used for the actual coloring!

Virtual Reality

Virtual Reality (VR) is a computer technique that makes it seem like you are in a different reality. Special VR glasses replace the visible reality with a computer-generated image. The glasses contain a screen and block your view of the outside world. Because both your eyes are fed their own image, you get to see depth in the virtual environment. In other words, you look at a virtual world in 3D.

VR is a wonderful technique to explore new, not yet existing environments with. For instance: a new section of a theme park. Or use VR to create new, creative games in which the visitor is completely immersed.

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